As one of Philips' Key Opinion Leaders, I was invited to visit its world HQ in Seattle, Washington this past June. During a packed two-day visit, myself and fellow hygienist Laura McClune learnt about the in-depth work that goes into the design process and evolution of their products, and toured their quality testing labs. It soon became apparent why Philips is at the forefront of technological innovation and development, and reassured me that their products are the best to recommend to my patients both from an efficacy and quality perspective.
We were given insight into the development of the first Sonicare Toothbrush (which is now over 25 years old!) and I was fortunate to be gifted with the brand new Sonicare 7500 ExpertClean, which is on sale exclusively at John Lewis.
This new brush, with its connected technology, is designed to guide patients to better oral care habits. Sensors track and measure brushing behaviour while pressure sensors in the brush handle provide instant feedback and guide the user to adjust their brushing to a more effective style.
Over time, the Sonicare app retains and analyzes these habits and generates a progress report for both the user and their dental professional to help develop and maintain better brushing technique.
The ExpertClean brush comes with a new head featuring soft, flexible bristles which are designed to curve around the contours of the teeth, giving four times more surface contact and up to 10 times more plaque removal from hard-to-reach spots than a manual toothbrush.
Studies show that people who use this brush head have up to 100% less gum inflammation and up to 7x healthier gums in just two weeks! An electromagnetic drivetrain inside the Sonicare handle delivers more brush strokes in just two minutes than an entire month of manual brushing.
In addition to getting a first look at the ExpertClean brush, we also learnt more about Philips’ goal to improve the lives of three billion people by 2025 as part of their healthcare continuum.
One of the highlights of the trip for me was an exclusive look at the future of digital dentistry. We saw a demonstration of the new company’s new teledentistry app which will link the patient directly with a dental professional at any time.
To see the highlights from my trip, visit my Instagram @Londonhygienist.
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