As one of Philips' Key Opinion Leaders, I was invited to visit its world HQ in Seattle, Washington this past June. During a packed two-day visit, myself and fellow hygienist Laura McClune learnt about the in-depth work that goes into the design process and evolution of their products, and toured their quality testing labs. It soon became apparent why Philips is at the forefront of technological innovation and development, and reassured me that their products are the best to recommend to my patients both from an efficacy and quality perspective.
We were given insight into the development of the first Sonicare Toothbrush (which is now over 25 years old!) and I was fortunate to be gifted with the brand new Sonicare 7500 ExpertClean, which is on sale exclusively at John Lewis.
This new brush, with its connected technology, is designed to guide patients to better oral care habits. Sensors track and measure brushing behaviour while pressure sensors in the brush handle provide instant feedback and guide the user to adjust their brushing to a more effective style.
Over time, the Sonicare app retains and analyzes these habits and generates a progress report for both the user and their dental professional to help develop and maintain better brushing technique.
The ExpertClean brush comes with a new head featuring soft, flexible bristles which are designed to curve around the contours of the teeth, giving four times more surface contact and up to 10 times more plaque removal from hard-to-reach spots than a manual toothbrush.