I’m Anna, founder of London Hygienist. I run a direct access hygiene brand in the heart of London, and alongside that I work as a Swiss Dental Academy trainer and speaker with practices across the UK and internationally.

And here’s what I see over and over again.

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Hygiene departments are busy, but they’re not always working as well as they could. They’re often seen as low ROI, a bit disconnected from the rest of the practice, or something that just “ticks along” rather than actively supporting growth.

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That’s usually where the frustration starts.

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London Hygienist was built to show that hygiene can be done differently. With the right positioning, strong systems, and a real focus on patient experience, hygiene can become a premium service that’s ethical, sustainable, and genuinely profitable without feeling salesy or forced.

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That’s what I help practices do.

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I work alongside clinicians and practice owners to make hygiene easier to run, better for teams, and more valuable for patients. I do this through practical consultancy, hands-on training, and smarter ways of working that actually fit real-world practices.